Our brand DNA
How we think, act, do
Our purpose defines the reason why we exist. Our vision shows the future we want to create. And our mission is the way we are going to create that future.
Since upSWOT's founding in 2019, we've been on a mission to assist multinational and community financial institutions and fintech providers in empowering their business customers by utilizing our embedded finance and business management tools to harness the power of data to help businesses thrive.
We have an insatiable curiosity, we challenge the status quo, and want to ensure the next generation of entrepreneurs are lead by upSWOT alumni!
Our purpose defines the reason why we exist. Our vision shows the future we want to create. And our mission is the way we are going to create that future.
Every time we talk, write and communicate, we reflect our brand’s core values, experiences, and aspirations.
We are fearless. We are optimists. We are pursuers of dreams. We are believers. We are upSWOT.
Still on the fence? Reach out and get a detailed view of how you can upSWOT your business.
