Today we finished integration with SendPulse
Lots of banks want their SMB clients to share the data from the best and one of the most popular marketing automation tool:)
1) Expenses
2) Efficiency of marketing campaigns
3) Number of the clients
4) Churn rate
5) Growth rates of the subscribers base
And lots of other crucial data that @Upswot can pull, structure, and analyze makes banks excited
This data makes scoring and underwriting decisions more accurate by evaluating the SMBs’ financials but also thier clients engagement, loyalty, and their willingness to pay to SMB
But even more important is the ongoing monitoring feature which continuously monitors financial status of the SMB, and automates insight-based marketing
Константин Розенштраус-Макаров, Nikita Azarchenkov and Sergey Malinevskiy who were managing integration of your APIs were very happy to do this work because of the great quality of the technical documentation and wonderful support
Great job by both #Upswot and #SendPulse