As a bank executive, you have a lot of responsibility. Your job goes beyond ensuring the smooth, efficient, and profitable operation of your financial institution. You have a responsibility to help your customers become more financially successful – and this responsibility is not one that you take lightly. While it is one of the more challenging aspects of the job, it’s also one that brings you tremendous pride.
Your small business customers in particular can be challenging to serve. Many of them face the following issues:
- How to better understand their financial situation
- How to access financing with poor or limited credit history
- How to improve their business credit score
- How to complete key loan requirements like providing a cash flow projection
- How to improve their financial situation and business performance more generally
Furthermore, many of these accounts are small. You wish that you had a larger team, but the truth of the matter is that you simply do not have the manpower to provide each of these businesses with the one-on-one attention that they need. How can you solve this problem, while respecting your institution’s limited availability for these activities?
upSWOT offers the advanced fintech solution that provides a spectacular solution to this challenge. By connecting their business apps and the associated data, businesses are able to get tools that help them manage their finances that are calibrated by the data to their specific situation. This includes tools for the following: credit boost, actionable insights, cash flow forecasts, cash management, business valuation, and credit access.
This means that not only are they able to get the detailed financial guidance that they need without any attention from your client service team, but that this guidance is more tailored to the customer’s specific needs as informed by their own data. Of course, this does not preclude your bank from continuing to provide the personal touch that brings your customers back – it just means that you can focus the personal relationship on higher-level matters.