Data sources

Upswot provides all-regulations-compliant way of pulling, structuring, mapping, and analyzing opt-in authorized data from various categories of business apps SMBs regularly use

What questions can we answer?

P&L

What size/type/frequency of income and expenses is the company generating? What is the company’s payroll activity looks like?

Financials

What are the transaction fees, tax returns, and cash flow? How SMBs use their trade credits, deposits, checking, and savings accounts in other banks?

Sales funnel

Is the company selling well enough and is the sales funnel constantly growing? What is the churn rate and how many deals fail?

Company viability

Are current assets sufficient to meet short and long term liabilities? Are the invoices paid on time? Is the business healthy and operational?

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