Plugged-In
& Personal

upSWOT is an automated platform for analyzing data from 150+ leading business apps. Our insights and trend analytics provide financial institutions with a deeper understanding of their business customers’ financial performance to offer a more personal and rewarding customer experience

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App Connections

Have the answers, before they ask

P&L

Understand the detailed scope of income and expenses a business generates, including all payroll activity

Sales Analytics

See if a business is generating enough income to fuel its growth by understanding customer churn rate and deal activity

Financials

View full history of business transaction, fees, tax returns, and cash flow — across all banking partners

Health Metrics

Gain visibility into business health and viability based on assets, debt load, short and long-term liabilities, and revenue pipelines